"Directional Advertising" is simply the advertising strategy of being found when and where a prospective client is looking. Historically, phone books, otherwise known as yellow pages have been the most known form of directional advertising. Yellow pages had nearly a monopoly on providing the public with business information when they wanted and needed, until the internet came along. Web design, SEO, internet video marketing, backlinking & pay-per-click advertising are the next generation of directional advertising.
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